How to give your marketing a boost
FOR ALL THOSE READERS who, like me, have an interest the sales and marketing of games and educational products, here are some must reads:
EricaBiz, writes “It’s time to completely change your Marketing Strategy!“, speaks about the need for a fundamental change in marketing due to the financial crisis.
In terms of targeting your audiences, I have always liked the advice and content from “Work at home Moms” and given the billions of dollars spent each year by Moms, this free eBook ‘Marketing to Moms” is no exception.
Chris Anderson has been the expert in how companies can offer free products and still create viable business models and his articles “The three kinds of FREE‘ and ‘Pricing sweet spots: $0 and $Lots‘, and ‘14 Free business models‘, are good short reads.
On the topic of pricing, SmallBizTrends has ‘8 Pricing Strategies you can implement Right Now“, including the ‘nine-zero effect’, the ‘prestige pricing’, ‘quantity suggsestive pricing’, and lots lots more. Also from the same people is the interesting piece on “The Art of Pricing‘.
Rita McGrath from Harvard Business Publishing shows us how to ‘Unleash the Emotional Appeal of Your Product.
Finally, I leave you with something I had never thought about before with regards to marketing, but seems really quite a decent idea: “How Jenny Craig uses personas for successful marketing‘.
People who read this post also read
- Marketing Tips for developers
- Are you buried in your Startup? And other Startup stories you must read
- eLearning and India
- 35 Tools for teachers and tutors to keep up with today’s technology
- How do you know that your game is fun?
Hey, took me time to read all the comments, but I really enjoyed the article. It proved to be very helpful to me and I am quite sure to all the commenters here! It’s always cool when you can not only be informed, but also entertained! To sum up: thank you and please please go on with your good work. I’ll surely come back and check for new input! Tschau