How to give your marketing a boost

-->

FOR ALL THOSE READERS who, like me, have an interest the sales and marketing of games and educational products, here are some must reads:

EricaBiz, writes “It’s time to completely change your Marketing Strategy!“, speaks about the need for a fundamental change in marketing due to the financial crisis.

In terms of targeting your audiences, I have always liked the advice and content from “Work at home Moms” and given the billions of dollars spent each year by Moms, this free eBook ‘Marketing to Moms” is no exception.

Chris Anderson has been the expert in how companies can offer free products and still create viable business models and his articles “The three kinds of FREE‘ and ‘Pricing sweet spots: $0 and $Lots‘, and ‘14 Free business models‘, are good short reads.

On the topic of pricing, SmallBizTrends has ‘8 Pricing Strategies you can implement Right Now“, including the ‘nine-zero effect’, the ‘prestige pricing’, ‘quantity suggsestive pricing’, and lots lots more. Also from the same people is the interesting piece on “The Art of Pricing‘.

Rita McGrath from Harvard Business Publishing shows us how to ‘Unleash the Emotional Appeal of Your Product.

Finally, I leave you with something I had never thought about before with regards to marketing, but seems really quite a decent idea: “How Jenny Craig uses personas for successful marketing‘.

People who read this post also read

You can leave a trackback from your own site.

Junior Youth