Marketing Tips for developers

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CopyBlogger tells us the “3 Secrets to massive online marketing success“: Take action. Have a plan. And …well, I won’t spill the beans on all the secrets!It is another one of those articles that remind us that having good ideas really doesn’t count for much unless you implement them — and implement them well.

Another cool article by the same authors is “How to simplify persuasion with marketing Ju-Jitsu“. Here they use the image that just like in Ju-Jitsu where a smaller fighter can beat a stronger opponent by using the attacker’s against him, you too can market in the same space as companies with million-dollar budgets, through a combination of agile strategies and clever tactics.

Everybody should read 37Signals’ blog, and this related post on how they built buzz from day one, is no exception. Likewise, Ben talks about the “Big Bang Theory of Launching a Product“. Talking about launching your product, if you are considering using viral strategies and video campaigns, then it makes sense to combine them via a viral video campaign. Denise O’Berry, makes good case that we shouldn’t ask our friends what they think of our product.

In terms of strategic marketing, Harvard Business asks should startups focus on growth or profits, …or something else? And talking about semi-rhetorical questions, DailyBlogTips debates the question “What is more important to succeed online: Business or Technical skills?”

Moving from marketing and onto the sales end of your business, ‘the most expensive way to grow a business‘, via DuctTapeMaketing is a must read. Likewise, in this seemingly ceaseless trend of freemium and giveaway models, it is fascinating read about Bill’s real-life experience of how to sell your software for $20,000.

Finally, Andrew Chen of Futuristic Play fame, offers “50+ essays on viral marketing, social network monetization, product design, and more“.

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